What comes next for the trend?
The saree has been a staple in Indian, Pakistani, Bangladeshi, and Sri Lankan fashion for centuries. Recently, a high-quality video showcasing the saree's elegance and versatility has gone viral on social media platforms like Instagram, Twitter, and Facebook. The video features a model draped in a stunning saree, showcasing its intricate designs, vibrant colors, and flowing fabric.
For every viral success, there is a creator whose video was stolen. A is a hot commodity for dropshippers on Facebook Marketplace and Amazon. They download the video, remove the audio, re-upload it, and sell a $10 polyester saree using visuals of a $500 handloom.