By offering free presets, guides, or behind-the-scenes looks, Eves builds a "top-of-funnel" audience. This low-barrier entry point allows followers to sample her brand's value before committing to paid products or premium memberships.

Adrianna's engaging content, consistency, and interaction with her audience helped her grow her following rapidly. Her relatable posts, combined with her unique perspective and style, resonated with many users, leading to a significant increase in her popularity.

Teaching her followers how to achieve a certain look or lifestyle.