Typing a long URL into a mobile browser on a locked phone is nearly impossible.
When you see a link starting with https://bit.ly/ followed by a string of characters, that string is a unique identifier. For example, a standard Bitly link looks like bit.ly/3xYzABC . The characters after the slash are a code that points to the original, longer URL. bitly frp977
Alternatively, perhaps the shortened link points to a case study or customer example that the user wants to expand into a feature. If I can't access the link, I'll have to make educated guesses. Maybe the user saw a proposal or an article about Bitly improving a certain aspect, like better analytics, custom domains, or integration with other platforms. Typing a long URL into a mobile browser