Over-the-top (OTT) services like YouTube TV and Hulu are accelerating the "cord-cutting" trend among millennials, shifting ad dollars—and jobs—from cable to digital platforms. Engagement Over Everything: Platforms are prioritizing real-time interaction. Live streaming
, 81% of companies are now using video for marketing, a significant jump from 63% just a year ago. This explosion in demand is creating a unique opportunity for creators who can produce high-quality, engaging content. Where the Jobs Are Over-the-top (OTT) services like YouTube TV and Hulu
While there isn't a single definitive academic paper under the exact title "23 08 18 video content creator career," several influential industry reports and scholarly articles from August 2023 analyze the rapid shift in this field. Key Reports and Academic Papers (August 2023) Over-the-top (OTT) services like YouTube TV and Hulu