The matrilineal system, which was prevalent in Kerala, has been depicted in several films, including "Adoor Gopalakrishnan's Innu Pookum Nizhalukal" (1991). The film explores the complexities of the matrilineal system and its impact on the lives of women.

The industry's journey is marked by distinct phases that reflect Kerala's changing socio-political landscape:

In the early 2010s, a "new generation movement" emerged, revitalizing the industry after a period of commercial stagnation. Taylor & Francis Online

: Minimalist makeup and realistic costumes are preferred to maintain a "next-door" feel.