Cinema halls rely on the communal experience. Watching a B-grade film in a theater was a loud, interactive, almost cathartic event for the audience. Once private consumption became possible via discs, the USP of the theatrical "adults only" experience vanished.
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Recent watches & quick reviews:
(though primarily in Hindi) and various Malayalam biographies/dramas have explored the lives of these stars. Rathinirvedham (Remake) : The 2011 remake of the 1978 classic Rathinirvedham Cinema halls rely on the communal experience