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: Platforms like TikTok solidified their place in marketing strategies, while short-form video content revolutionized consumer engagement through rapid, emotionally resonant storytelling.

If a song went viral on TikTok, it topped the Billboard charts. This led to a "gold rush" of artists (and labels) trying to create "TikTok-able" moments. sone436hikarunagi241107xxx1080pav1160 2021