Kotler Marketing 6.0 is an updated version of the traditional marketing mix, also known as the 4Ps (Product, Price, Place, and Promotion). The concept was introduced by Philip Kotler, a professor at Northwestern University's Kellogg School of Management, and his colleague, Kevin Lane Keller. Marketing 6.0 builds on the previous versions of marketing, incorporating new elements that reflect the current digital and sustainable landscape.
To adopt Marketing 6.0, businesses should:
: Using virtual worlds for branded events or social interaction.
