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2026 Media & Entertainment Industry Outlook | Deloitte Insights

The way we consume entertainment has shifted from "appointment viewing" (waiting all week for that one show) to an all-you-can-eat buffet. Streaming services have turned us all into amateur critics, while social media has turned every user into a potential creator. Why It Matters

: AI algorithms can now dynamically alter storylines or the pacing of a thriller based on a viewer's emotional responses or history. 2. The Maturation of the Creator Economy