Not all "popular productions" happen on a soundstage. Reality TV and unscripted content command massive audiences and generate billions in revenue. These studios are masters of low-cost, high-drama engagement.
Following the 2023 WGA and SAG-AFTRA strikes, studios are greenlighting fewer projects. The "Peak TV" era (over 500 scripted shows a year) is ending. Studios are prioritizing "certainty"—meaning established franchises are safer bets than new, original ideas.
Universal is the master of the "reliable hit." With the Fast & Furious franchise, Jurassic World trilogy, and the Despicable Me minions, they produce consistent, crowd-pleasing content. Their partnership with Illumination Entertainment has made them the king of animated comedy.