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The concept of image restoration has been extensively studied in the context of crisis communication and public relations. According to Benoit (1995), image restoration involves a range of strategies aimed at repairing a damaged reputation. These strategies include denial, evading responsibility, reducing offensiveness, and correction. Online reputation management has become increasingly important, as social media platforms have created new avenues for information dissemination and public scrutiny (Hampton, 2016).

The Architecture of Restoration: Community 'Fixes' and the Preservation of Digital Ephemerality. luisahenanottlphotoset fix