Indonesia has cultivated its own idol culture that is giving K-Pop a run for its money.
The rise of social media has also led to the emergence of new talent, such as Indonesian YouTubers and influencers, who have gained significant followings and influence in the country. These social media personalities have become brand ambassadors, promoting Indonesian products and services to their followers. Indonesia has cultivated its own idol culture that
: Serves as the highest potential reach platform with 139 million users . It is increasingly used for decision-making and deep engagement rather than just passive scrolling. such as Indonesian YouTubers and influencers