The city is a historical seat of culture where Saivite and Vaishnavite saints composed devotional hymns that are still sung today. Videos and Media
Social media has brought the secluded life of temple priests into the spotlight. Popular video themes include:
In major sites like the Kanchi Kamakshi Amman Temple , priests manage vast crowds and complex festival schedules, such as the Ipasi Pournami where thousands of liters of milk are used for rituals. Entertainment and Cultural Life