Indonesian television dramas, known as "sinetron," have become incredibly popular, with many shows airing on local and regional networks. These dramas often feature melodramatic storylines, romance, and comedy, appealing to a wide range of audiences.

For decades, Indonesian households revolved around the television set. Giant production houses like MD Entertainment and SinemArt ruled the airwaves with melodramatic sinetrons. However, the shift to digital began aggressively around 2016. The catalyst was simple: .

As of early 2026, the streaming market has reached a milestone where in viewership share (30% each).