: Authentic, behind-the-scenes content (GRWM - Get Ready With Me) performs exceptionally well. Focus on the transformation process, skincare routines, or preparing for a performance. Trending Challenges
The music and fashion industries have seen an increase in artists and designers who are Ladyboys or support the LGBTQ+ community. Events like Pride Month celebrations showcase a variety of talents and styles.
In 2026, the entertainment landscape for young ladyboys (often referred to as kathoey in Thailand) has shifted toward high-production cabaret tours and a surge in digital influence across social platforms. Content today balances traditional stage performances with modern fashion and lifestyle creator roles.
On TikTok, for example, young ladyboys like Shantay Yvonne and Jasmine Sanders have gained millions of followers for their entertaining and often hilarious videos. On YouTube, channels like Kim Chi's "Kim Chi and Friends" and "The Boulet Brothers' Drag Lah" are pushing the boundaries of traditional beauty and fashion content.