hosting "Candy Unwrapped," a celebratory event honoring top players and their in-game achievements. New Game Releases & Active Content
: In a move to expand accessibility, King launched Crushable in January 2026, a new title designed for "everyday play" exclusively via Yahoo Games.
King recruits major sports and entertainment icons—like Marshawn Lynch and Erin Andrews —to host and build hype, treating a mobile puzzle game with the same gravitas as a live sporting event.
