Jilbob Cantik Crot Mulut - Indo18 __hot__

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| Segment | Main Players | Strengths | Potential Threats to INDO18 | |---------|--------------|----------|------------------------------| | | Pepsodent, Sensodyne, Formula 1 | Wide distribution, strong brand equity, low price. | Price competition; limited “beauty” positioning. | | Specialty/whitening | Marvis, Close‑up Whitening, Colgate Optic White | Focused efficacy claims, premium shelf‑space. | May lack skin‑care crossover narrative. | | Beauty‑oriented oral care | Lush (Mouthwash), The Ordinary (Oral‑care line), local indie brands (e.g., Kuli Kuli’s “Lidah Sehat”). | Niche appeal, influencer‑driven hype. | Limited distribution, higher price. | | Emerging “cosme‑oral” hybrids | (Few local players, mostly startups) | Early‑mover advantage in “beauty‑plus‑oral” niche. | Low brand awareness; regulatory uncertainty. | If we were to write a story or

| Channel | Action Items | KPI | |---------|--------------|-----| | | • Launch “#CantikMulutChallenge” on TikTok (user‑generated videos showing before/after). • Partner with 30 micro‑influencers (10‑100 k followers) and 5 macro‑influencers (≥1 M). • Use the QR‑code app to push personalized oral‑care tips. | • 2 M total video views in first 3 months • 150 k app downloads | | E‑commerce | • Exclusive “bundle packs” (2‑tube + travel spray) on Tokopedia & Shopee. • Flash‑sale coupons for first‑time buyers. | • 25 % of total sales by Q4 2026 | | Modern Trade | • Shelf‑talkers with QR‑code “Scan for Beauty Score”. • In‑store sampling stations in Jakarta’s Gandaria City and Surabaya’s Tunjungan Plaza. | • 3 % lift in category share within 6 months | | Dental Clinics & Pharmacies | • Co‑branded “Smile & Glow” check‑up packages. • Point‑of‑sale brochures highlighting skin‑care benefits. | • 10 % of sales from professional channels by 2028 | | PR & CSR | • Sponsor the “Indonesia Youth Dental Health Day”. • Donate a portion of proceeds to oral‑health education NGOs. | • Earned media value > IDR 5 bn in first year | | Price competition; limited “beauty” positioning