A defining event for media professionals during this period was the third edition of the , held in Abu Dhabi from November 26–28. Although concluding just before the 29th, the insights generated at the congress shaped the discourse on that day. Key themes included:
: A major premiere for , this espionage thriller debuted on November 29. Beatles '64
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: The "polished" look is out. Brands and creators are seeing higher engagement with raw, behind-the-scenes clips and "candid" user-generated content.