Ben Settle's "Email Players" series highlights 15 key individuals who have made significant contributions to the email marketing industry. These players have achieved success through their innovative approaches, strategies, and techniques.
Settle teaches how to connect personal stories, pop culture, and philosophical observations to a product offer. This keeps readers engaged even when they are being pitched daily.
Use a "controversial hook" in your first email sequence to filter out non-buyers immediately. Ben Settle - Email Players 1 - 15
The marketing world screams "Give value! Give free content!" Settle calls bullshit on this in Issue #4.
Settle provides verbatim examples. The psychological play? It reminds the unsubscribe that you are confident, unbothered, and in charge. A significant percentage of people resubscribe, and some even buy out of guilt. Ben Settle's "Email Players" series highlights 15 key
Are you ready to become an Email Player? Or are you going to go back to begging for retweets?
: Techniques for creating "nuclear option" subject lines that are almost guaranteed to be opened, even by inactive subscribers. Sales-Driven Storytelling This keeps readers engaged even when they are
Unlocking the Vault: A Look at Ben Settle’s "Email Players" Issues 1–15