The controversy began when a customer, who wishes to remain anonymous, placed an order for a custom-made ring through Ring-360's website. The customer specifically requested a ring with a unique design, which included a peculiar combination of gemstones and metals. However, instead of receiving the custom-made ring, the customer was shocked to find a dress in their package, complete with an invoice and a note that read: "Congratulations, you have earned your Summa Cum Laude degree in Frivolous Fashion!"