From Madhubani paintings to Pashmina weaving and blue pottery of Jaipur, Indian craftsmanship is a lifestyle statement. Modern content explores how to blend these art forms into contemporary home décor—like using a vintage charpai as a coffee table or turning a sari into curtains.

Indian lifestyle content is incomplete without mentioning its sartorial elegance.

The trend now is — taking a traditional recipe like dal chawal and plating it aesthetically for Instagram, or creating gluten-free ragi versions of junk food.