We are witnessing a shift where "extra quality" is becoming the new popular. Audiences are rejecting the "content-ification" of art. They are tired of watching something just to have an opinion on it for Twitter. They want to feel something.
Instead of trusting Marvel or Netflix, trust specific showrunners, directors, or writers. If Mike Flanagan ( The Haunting of Hill House ) makes it, you watch it. If Hiro Murai directs a music video, you click it. In the age of extra quality, the auteur is the brand. We are witnessing a shift where "extra quality"
To understand extra quality, we must first define standard quality. Standard quality content is competent. It has a beginning, a middle, and an end. The acting is passable. The VFX do the job. It is the fast-food burger of entertainment—reliable, predictable, and forgettable 20 minutes after consumption. They want to feel something
"Extra quality" is no longer a niche requirement for cinephiles; it is the new baseline for what becomes "popular." As creators and platforms compete for our most valuable resource——the winners are those who respect the audience enough to provide substance over filler. If Hiro Murai directs a music video, you click it
It uses audience insights to ensure hyper-relevance.
: Major streamers like Netflix and Disney+ are no longer just competing; they are teaming up to bundle services and exchange content to reduce costs.