The ultra-affluent segment that sets benchmarks for luxury and brand experiences. 3. Fashion & Aesthetic Trends

Before a first date, there is a lengthy, anxiety-inducing period known as the "Talking Stage." It involves late-night voice notes, sharing Spotify playlists, and sending POV videos. To end the "Talking Stage," one party must finally ask for a "Status" (ST). This is a low-commitment form of exclusivity.