Processes social cues and determines your status in the room.
Response: “I understand. Let’s look at the interest stack again. Without step one, you lose 10 hours a week. Without step two, you never get to automation. Which layer would you remove to lower the price?” This reframes price as value dilution. Processes social cues and determines your status in the room
Frames are mental structures that dictate who is in control. When two frames collide, the stronger one absorbs the weaker one. Without step one, you lose 10 hours a week
Most presenters fail because they pitch to the wrong part of the listener's brain. The Brain's Three Layers Frames are mental structures that dictate who is in control
This is not a linear process but a cyclical engine of persuasion. Let’s break down each component.
If the meeting isn't going your way, don't be afraid to walk away or reset the terms. Conclusion
Before you ask for the deal, you must install a series of small, internal agreements. This is the secret of the innovative method: winning the deal happens you ask for the signature.