While the PDF version of this book is widely sought after for academic convenience, readers are encouraged to procure the latest printed edition (published by Jaico Publishing House) to ensure access to the most recent updates regarding digital media trends and amended media laws.

The search query is one of the most frequented terms in academic circles. It represents a generation of students looking for accessible, digital access to a text that is often considered the "Indian Bible of Mass Comm."

If you are absolutely penniless and your college library has been raided, approach the author or publisher directly (Jaico is known for responding to student emails). Sometimes, they provide desk copies to toppers or financially weak students.

The book traces Indian media from the wooden printing presses of the 18th century (James Augustus Hickey’s Bengal Gazette ) to the digital convergence of the 21st century. It covers the nationalist movement’s press, the Emergency (1975-77) censorship, and the post-liberalization boom of the 1990s.

Keval J Kumar is a renowned scholar and expert in the field of mass communication. With years of experience in teaching and research, he has made significant contributions to the field of communication studies. His book, "Mass Communication in India," is a comprehensive guide that provides insights into the history, development, and current trends in mass communication in India.