The most viral trend in 2023-2024? Creators pair fast-paced electronic dangdut remixes with sharp, synchronized hand movements. It is hypnotic, energetic, and entirely native.
This study employed a qualitative approach, analyzing a selection of popular Indonesian videos across various platforms, including YouTube, TikTok, and local television stations. The sample consisted of 50 videos, representing a range of genres, including music, comedy, drama, and vlogs. The analysis focused on the content, production values, and engagement metrics of these videos, as well as their impact on local and global audiences.