Ullu, a relatively new entrant in the Indian streaming space, has made a name for itself with its diverse range of web series catering to various demographics. Launched in 2018, Ullu has been steadily gaining popularity, especially among the Indian audience. The platform offers a mix of genres, including drama, romance, comedy, and more, often with a bold twist. Some of the most popular Ullu web series include "Pyapya", "Gudgudee", "Ullu Baba", and "Charmsukh", among others.
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In July 2025, the Indian Ministry of Information and Broadcasting banned 25 OTT platforms , including Ullu and ALTBalaji , for streaming content deemed obscene or pornographic. Ullu, a relatively new entrant in the Indian