Organized into sections focusing on the marketing toolbox, customer value creation, and sustainable competitive growth. About the Author
"The marketer's success depends on his ability to adapt to the dynamic environment. The microenvironment consists of the company, suppliers, intermediaries, customers, and competitors. The macroenvironment includes demographic, economic, natural, technological, political, and cultural forces." rajan saxena marketing management pdf46
: Planning, research, and consumer/organizational behavior. Organized into sections focusing on the marketing toolbox,
Understanding Marketing Excellence: A Deep Dive into Rajan Saxena’s Framework customer value creation
: Detailed sections on logistics, supply chain management, and integrated marketing communications. Availability and Editions