Henderson, B. (1984). The Logic of Business Strategy. Harvard Business Review, 62(3), 149-161.
Below is an exploration of the core concepts found in the work and why it remains a critical resource for business leaders seeking a deeper understanding of market dynamics. Core Strategic Concepts
When you open the Henderson PDF, you are witnessing the birth of the famous (often called the Growth-Share Matrix). Before Henderson, corporate strategy was largely fragmented. Henderson sought to create a unifying theory of the firm based on two critical observations:
