Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.
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General Magic is available to watch on VOD platforms worldwide.
Learn MoreLearn MoreHost a private screening of General Magic for your organization paired with live panels and team-building workshops.
Learn MoreGet a custom quoteGeneral Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.
In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.
While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.
This article explores the core tenets of Edgar
Discover the General Magic story.
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Please contact us for more information about how to host a private screening, panel or team building event. Former General Magic employees are able to speak on request.
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“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.
“My hope and dream is that General Magic elevates the purpose of each Town employee.”

The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.
This article explores the core tenets of Edgar Thorpe’s masterpiece, why it remains relevant today, and how you can use its principles to rewire your thinking, boost your memory, and finally take command of your mental landscape.
: Much of our decision-making happens subconsciously. By setting clear intentions before starting a task, you "prime" your subconscious to filter for relevant information and ignore distractions. The Brain Book: How to Think and Work Smarter
This section alone makes The Brain Book invaluable for students facing entrance exams or professionals in high-pressure careers. Thorpe argues that emotional regulation is not a personality trait; it is a skill that can be trained, just like a bicep curl.
Edgar Thorpe is widely known for his authoritative work, Test of Reasoning
: Imagine looking at a tree. You feel as though you are seeing it "out there." In reality, your brain is processing electrical signals from your eyes to create a detailed "internal map". The Practical Lesson
This article explores the core tenets of Edgar Thorpe’s masterpiece, why it remains relevant today, and how you can use its principles to rewire your thinking, boost your memory, and finally take command of your mental landscape.
: Much of our decision-making happens subconsciously. By setting clear intentions before starting a task, you "prime" your subconscious to filter for relevant information and ignore distractions. The Brain Book: How to Think and Work Smarter
This section alone makes The Brain Book invaluable for students facing entrance exams or professionals in high-pressure careers. Thorpe argues that emotional regulation is not a personality trait; it is a skill that can be trained, just like a bicep curl.
Edgar Thorpe is widely known for his authoritative work, Test of Reasoning
: Imagine looking at a tree. You feel as though you are seeing it "out there." In reality, your brain is processing electrical signals from your eyes to create a detailed "internal map". The Practical Lesson
Host a private screening of General Magic for your organization paired with live panels and team-building workshops.
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