Speaking of phenomena, no discussion of 2021 is complete without Squid Game . Released in September, the South Korean survival drama became the most-watched series in Netflix history. Its success shattered the long-held industry belief that non-English content couldn't achieve massive mainstream success in Western markets.

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wasn't just visual; audio drama and podcasts hit critical mass. Spotify doubled down on exclusives, buying platforms like The Ringer and betting on Joe Rogan (who sparked multiple controversies regarding COVID-19 misinformation).