: Recruiters often scan profiles to gauge a candidate's personality and see if they align with the company's values.

The intersection of social media content and career development has evolved from simple networking into a complex "performance" of professional identity

Most professionals spend 95% of their social media time in consumption mode. They are users of the platform. The 5% who shift to creation become the product of the platform—and products get sold (or hired).

| Do This (Career Booster) | Avoid This (Career Killer) | | :--- | :--- | | Post about projects you are proud of. | Post confidential company data or trade secrets. | | Comment thoughtfully on leaders in your field. | Engage in public fights with clients or competitors. | | Share what you are learning (certifications, books). | Complain about your current boss or coworkers publicly. | | Show human side: charity work, family, sports. | Use slurs, threats, or discriminatory jokes (even "ironically"). |

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