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Founded in 2020, 89 Entertainment is a next-generation media company and talent management firm. Unlike traditional Hollywood studios that focus solely on film or TV, or game publishers focused only on software, 89 Entertainment sits at the intersection of .

: The label focuses on "cross-cultural vision," notably helping artists like Chrissy Spratt blend pop and R&B with Afrobeats.

89 Entertainment content typically spans a diverse ecosystem, including:

Short-form videos that deliver a complete emotional arc in under 60 seconds.

Modern reviews of media often look back to 1989 as a baseline for measuring societal changes.