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Naresh K. Malhotra is a widely cited author in marketing research and quantitative marketing methods; his textbooks and scholarly articles are used in MBA and PhD programs worldwide. This article summarizes his approach to marketing research, outlines typical PowerPoint (PPT) content based on his work, explains lawful and ethical ways to obtain lecture slides or summaries, and offers a concise, original sample PPT outline you can use to build your own presentation. Effectively communicating findings to decision-makers
Naresh Malhotra’s Marketing Research: The Gold Standard (PPT Guide) This article summarizes his approach to marketing research,
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