The Peases argue that most people fail because they haven't "programmed" their RAS. When you use the techniques in The Answer , you effectively tell your brain what to look for, turning your subconscious into a heat-seeking missile for opportunities. Key Takeaways from the Book 1. Decide WHAT You Want (Not How)

As they scrolled through the PDF, the first thing that hit them was the concept of the . The Peases explained that the brain has a built-in filtering system; once you decide exactly what you want, your brain begins to "see" the opportunities to get there—much like how you suddenly see a specific car everywhere once you decide to buy it.

Allan and Barbara Pease have written several other books, including:

: Focus entirely on defining your goal first. The authors argue that if you worry about "how" too early, you will become discouraged. Your RAS will identify the "how" once the "what" is set.