Rumelt defines the "kernel" of a good strategy as consisting of three essential elements: Good Strategy Bad Strategy - HOLEGY
Bad strategy often consists of lofty, abstract goals (Blue Sky) that offer no path to the ground. It looks like a dream of a perfect future without a map of the terrain that must be crossed to get there.
In contrast, good strategy has three essential components:
Using "high-sounding" words to mask a lack of content (e.g., "customer-centric holistic solutions"). Failure to Face the Challenge:
"Buena Estrategia, Mala Estrategia" de Richard P. Rumelt está disponible en español y es lectura obligatoria para cualquier persona que tome decisiones con recursos limitados. No es un libro de autoayuda; es un manual de cirugía para el pensamiento estratégico.